Applications play an important role in this. Many organizations have applications that promote collaboration, efficiency and effectiveness. Consider, for example, the CRM system (Microsoft Dynamics, SalesForce, etc.) or email marketing applications (MailChimp, Spotler, etc.). A risk is that there is often overlap in the applications and that different departments use different applications. This ensures that data is transferred, and that data is not stored centrally, creating the risk of data loss or outdated data. A simple example is that one colleague who always manages to work in a copy or old version of the Excel file that is not up to date. Or data of potential leads that are stored in the email marketing application but are not visible to sales staff in the CRM system.
When all processes within an organization have been mapped out, it can be determined who uses which information and applications. Are there perhaps multiple applications with the same purpose or is there information in applications that would be relevant to other functions or departments? If this is the case, the efficiency and reliability of the processes can be improved by better deploying or linking applications. By better deploying applications, you increase efficiency within processes.