The unique proposition of connecting and representing interests leads to very special and unusual processes, in which it proved difficult to find good support. The amount of data increased in terms of relationships, contacts, initiatives, subsidy schemes, et cetera. Basically everything that NMT is involved with has become more and more extensive in recent years.
Over the years, a collection of applications has emerged in the IT landscape to support that function, such as an email program, an ERP system, a CRM system, a financial package, specific knowledge-sharing programs in the market, et cetera. Despite everything, the use of Excel still predominates.
NMT felt it was making insufficient use of the possibilities that IT technology had offered up to that time. NMT presented Nimble with the challenge of supporting her strategically and also taking a role in the execution.